Turning Search, AI visibility & data into measurable business growth.

Both models are possible. I can work directly with founders and management on strategy and prioritisation, or alongside marketing, ecommerce, development and agency teams as a senior specialist. The objective is not to replace existing teams, but to bring additional expertise, data and strategic direction where needed.

GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) focus on improving how a business, brand or website is understood, referenced and surfaced by AI-powered search and answer engines. While traditional SEO primarily focuses on visibility in search engine results, GEO and AEO extend that strategy towards AI-generated answers, AI Overviews, LLMs and conversational search. They complement SEO rather than replace it.

Search behaviour is expanding beyond traditional search results as people increasingly use AI-powered platforms to research products, services, companies and solutions. Building AI Search visibility helps a business strengthen its presence across this changing discovery journey. I approach this through a combination of technical SEO, entity and semantic optimisation, content strategy, information gain, authority signals and monitoring how brands appear across traditional and AI-powered search environments.

SEO results depend on the website, market, competition and starting point. Technical improvements can sometimes have an impact within weeks, while meaningful organic growth typically develops over several months. I focus on measurable progress across visibility, qualified traffic, leads and revenue rather than promising a fixed ranking timeline.

An SEO audit can cover technical SEO, website architecture, indexation and crawlability, on-page optimisation, content and search intent, internal linking, competitors, backlinks and performance data. For ecommerce websites, I also analyse category and product architecture, filters, faceted navigation and opportunities to improve organic visibility and conversions.

Yes. I am currently based in Romania and work remotely with businesses, ecommerce companies, agencies and digital teams internationally. Projects can cover local markets, multi-country websites or international SEO strategies, depending on the business and growth objectives.

No credible SEO consultant can guarantee specific Google rankings. Search results depend on many factors, including competition, algorithms and changes outside our control. What I can provide is a data-driven strategy focused on improving search visibility, technical quality, authority and measurable business outcomes over time.

AEO (Answer Engine Optimisation) focuses on making content easy for search and answer engines to understand and use when responding to specific questions. GEO (Generative Engine Optimisation) focuses more broadly on increasing the likelihood that a brand, website or source is referenced, cited or represented in generative AI responses. In practice, the two overlap significantly through clear content structure, semantic relevance, entity signals, authority and reliable information.

AI SEO is increasingly used as an umbrella term for improving visibility across search experiences influenced by artificial intelligence. GEO and AEO describe more specific parts of that process: GEO focuses on visibility and citations within generative AI systems, while AEO focuses on becoming a relevant answer to specific questions. Traditional SEO remains the foundation because technical accessibility, content quality, entities and authority influence visibility across both conventional and AI-powered search.

SEO builds organic visibility that can compound over time, while paid search such as Google Ads provides immediate visibility in exchange for media spend. The term SEM is sometimes used for paid search specifically and sometimes for search marketing as a whole. For most businesses, the better question is not SEO or paid search, but how the two should work together based on search demand, acquisition costs, margins, competition and growth objectives.

Yes, but the search landscape is expanding. People now discover information through traditional search results, AI Overviews, AI assistants and conversational search. SEO remains fundamental because AI systems still depend heavily on accessible, relevant and authoritative information from the web. The strategy is evolving from ranking pages alone towards building visibility across Search, AI answers, entities, mentions and trusted sources.

Start by understanding where your brand already appears for the questions and prompts your potential customers use. From there, the work can include strengthening entity and brand signals, creating content that answers specific questions clearly, improving structured data, building credible third-party mentions and making product or service information easier for AI systems to verify. AI visibility is earned through clear, authoritative and consistent information, not through a single optimisation technique.

AI Search visibility can be measured by tracking a defined set of commercially relevant prompts across AI platforms and monitoring how often your brand is mentioned, cited or recommended, in what context and alongside which competitors. I combine this with Search Console, GA4 and AI referral data so visibility is connected to traffic, conversions and business outcomes rather than treated as a standalone vanity metric.

SEO consulting costs depend on the scope and complexity of the project. An engagement can range from a one-off audit or strategic roadmap to ongoing senior consulting alongside an internal team or agency. I define the scope after understanding the website, business objectives and opportunities, so the investment reflects the work required rather than a generic SEO package.

A senior consultant can be a better fit when you already have developers, content, marketing or paid media resources and need specialist expertise, strategic direction and independent prioritisation rather than another execution team. The model also provides direct access to the person doing the analysis and making the recommendations. In other situations, I can work alongside an existing agency rather than replace it.

Yes. I can work as a fractional senior lead across SEO, AI Search and measurement, helping define strategy, prioritise opportunities, review implementation, brief developers and align organic search with paid media and wider business objectives. I can also support agencies as a specialist partner when additional senior SEO or AI Search expertise is needed.

You need measurement built around business outcomes rather than traffic alone. That means reliable conversion tracking, correctly configured analytics, clear conversion definitions and, where relevant, CRM or offline revenue data. Attribution is rarely perfect, so I look at multiple signals to understand how Search, paid media and other channels contribute to leads, sales and revenue.

Yes. eCommerce is one of the areas where SEO, paid search, product data, analytics and conversion optimisation need to work together. I work on category and product architecture, technical SEO, product feeds and Merchant Center, Shopping and Performance Max alignment, conversion tracking and identifying opportunities that can translate visibility into revenue.

Usually because of a mismatch between traffic and intent, landing pages that don’t answer the buyer’s real questions, or tracking that hides where people drop off. I analyse search intent, landing page experience, conversion paths and measurement together to find the leaks with the biggest revenue impact, then prioritise fixes before investing in more traffic.